Wednesday, September 26, 2012
The Daily Duty™ Offers Consumers An Effortless Way to Make A Difference
When nature calls, it’s now a chance to make the world a better place.
For every roll of THE DAILY DUTY™ toilet paper sold, a portion of the proceeds is donated to a variety of charitable causes. By joining the movement with THE DAILY DUTY, individuals and businesses can help wipe out hunger, take a stand (or sit) against poverty, and bring relief to those who need it.
Can a roll of ‘TP’ really make a difference? THE DAILY DUTY founder Alex Goodman, has no doubt it can. Subscribers can support the charity of their choice with just a click during the purchase process. Charitable partners span a wide variety of national and local causes, including ACT Today! (Autism Care and Treatment), Lady GAGA's Born this Way and the Morris Animal Foundation for animal welfare. There is also the option to nominate an organization to be a recipient of the purchase donation.
“We must make giving back effortless,” stated THE DAILY DUTY founder Goodman. “When the economy was hit, charitable donations suffered. I thought there must be a way for people to help others without causing financial stress. I looked for a product that people were already buying that could provide relief, and what’s more necessary than TP!”
To roll with THE DAILY DUTY, subscribers receive a regular delivery to their business, home or office of 48 individually wrapped rolls of soft, virgin 2-ply paper sourced from renewable forests; versus commonly purchased recycled paper which contains the harmful toxic chemical BPS. Known to have estrogen-like effects on the body, BPA has been linked to a number of health concerns such as heart disease, diabetes, cancer, infertility, autism and birth defects.
THE DAILY DUTY movement includes the support of entrepreneur John Paul DeJoria—CEO/Co-founder of Paul Mitchell and Patron Spirits—whose philanthropic motto of “success unshared is failure” helped inspire the initiative.
DeJoria has enrolled THE DAILY DUTY for all Paul Mitchell Schools—a network of nearly 120 beauty schools that embrace charitable fundraising as part of their curriculum. JP’s Peace Love & Happiness foundation is also included in the rapidly expanding portfolio of THE DAILY DUTY’s charitable recipients.
“I envision a future where consumers are conscious that their product choices can benefit others,” adds Goodman.
“We should all buy from companies that give back, and in turn do our part to better this world. This cycle of good deeds can create a positive, rippling effect in the world.”
For more information and to place an order of THE DAILY DUTY, log onto www.TheDailyDuty.com. Orders start at $34.99 plus shipping per box of 48 life-changing rolls.